Wednesday, April 11, 2012

Energy Efficient TV's for The New York Times


Some assignments just aren't as interesting as others. The task--photograph people shopping for energy efficient television sets at Sears. The problem--the only way to tell whether a television is energy efficient is a small orange sticker, and apparently no one shops at Sears when I decide to visit.....twice. After two hours of perusing the television aisles at two different Sears stores, with a total of two customers passing in front of my camera I realized I had about 500 images of television sets with orange stickers and about 20 images of customers looking at television sets. Unfortunately, you couldn't tell if the customers were specifically looking at energy efficient televisions. I guess you win some and you lose some, but now I have an excellent archive of energy efficient TV's to support my early retirement fund.



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